CONSCIOUS BUSINESS CAN CHANGE THE WORLD.
Enterprises have impact – for better or worse. When they are out to make a positive impact and are successful, they can solve real problems, employ people in need of work and wages, shift cultural conversations, and support the growth of conscious commerce. There’s a lot of power there, and I believe a strong brand can help unleash it.
VALUES ARE KEY – FOR BRANDS AND HUMANS
When clearly identified and acted upon, core values can shape the future of an entire organization (and life). In the case of brands, they can engage customers, inspire employees, and serve as a filter for the development of everything from communications to products and services. The big “however” is that when they’re not applied, their magic turns to mush.
IT’S ALL ABOUT THE PEOPLE YOU SERVE.
People are not just consumers, segments, or target audiences. They have real lives, with family and friends, jobs and obligations, hopes and fears. Whatever you do – product or service, for profit or not – knowing and loving them makes all the difference. If you truly want to serve them, it becomes easier (and more enjoyable) to solve their problems and connect with them authentically.