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I help companies, organizations and individuals build purpose-driven brands.


We work collaboratively to nail down the authentic core of your brand and communicate it effectively. It’s not just about a logo, tagline or design. We’re out to develop the foundations that will speak to your ideal target, shape the direction of your offerings and culture, and inspire you and your team for years to come.



Let me be your extra hand on all things brand. Your second pair of eyes. Your at-the-ready brand manager. Your point person with other agencies and freelancers. Don’t know exactly what you need? Figuring it out is what I do. We’ll put my strategic approach and diverse skill set to work to ensure that your brand stays aligned and compelling.


Teach a man to fish… You know the rest. I love opening up the black box and giving you tools to take your brand into your own hands. Although experience and intuition are important, there are foundations that anyone can use to develop stronger brands, better communications, deeper connection with your target and a more aligned team.



I love the little guys. If you want to use what you do to make a positive difference in the world, I want to help! You may not be able to afford standard project or retainer fees, but if you’re willing to do a bit of the heavy lifting, I’ll serve as a brand coach and implementation partner for you and your team.

“Working with Aviva is inspiring…in an hour conversation, we covered more than our team could have accomplished in a day. Here is someone who really understands branding and messaging, believes in the value of social enterprise, and knows how to guide you through the process of creating a clearer, results-oriented marketing strategy.”


– Ted Barber, Prosperity Candle

More testimonials here

“In a short amount of time, Aviva was able to digest the information I gave her and respond with a half dozen sharp and actionable items. I hung up our call feeling enthusiastic where I had only minutes before felt stuck. Love the thought of always having her in my corner.”


– Sashka Rothchild, Standbuy

More testimonials here

“Before working with Aviva, I was unclear about the direction of our messaging and branding. Not only did we get our branding and messaging clear, she also went above and beyond and came up with additional exciting marketing ideas to launch at an upcoming event… I highly recommend Aviva before you make another investment.”


– Afrin Khan, Red Elephant

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“As the founder of a new social enterprise, I have to wear a lot of different hats, but the skills in marketing, communication, and customer acquisition strategy that Aviva and her team brought to our project has allowed me to focus on product and growth… She is an absolute joy to work with.”


– Angela Campbell, Agora Fund

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“Aviva is the only source I trust to help me communicate my mission. She is highly intuitive and spot on about what works and what doesn’t… Having her on your team is one of the best decisions for your business that you can make.”


– Elizabeth Webb, La Vida Femme

More testimonials here

Have questions or want to schedule a free 20 min consult? Just say so...

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Screen Shot 2013-09-01 at 10.17.16 AMA bit about me…

With a background in brand strategy, public relations, social media marketing, innovation capability-building, training and workshop facilitation, I have a uniquely holistic perspective on building brands. This allows me to take on a wide range of challenges with a wide range of clients, including 3M, AOL, City of Hope, Dole, Johnson & Johnson, Kellogg’s, Mars, Molson-Coors, Novartis, Relax The Back, Seed Media Group, Snapple, Sweet ‘N Low and Vitamin Angels.

For more, take a look at the About page.

* Why “conscious”?


Social responsibility may or may not define your business. You may or may not be seen as “doing good” by outsiders. You may get criticized for not doing enough, or for doing too much. But you know your values. You know that the more successful you are, the more you can benefit others. You wouldn’t be satisfied with just making money and sitting back. You’re up to something bigger.
** Why “brand”?


By “brand” I don’t mean logo. A brand encompasses everything that people experience when they come into contact with a person, organization, product or service, across every touchpoint. It will exist – so it makes sense to invest in it being intentional, authentic, and in alignment with your vision.